An Analogy from the New Editor

Today the new editor and I and our boss had a meeting. We talked about ways to get more papers coming our way. We talked about things we could do to prove to the scientists/authors that the service we provide has value. The new editor said, "We don't want them to think submitting a paper to us is like going to the dentist."

I thought that was a great analogy, and I told him so. People who think in analogies impress me so.